Public App, a location-based short video app by Inshorts, has been awarded the prestigious Gold Medal for Best Multilingual/Regional App at the IAMAI India Digital Awards 2026. This achievement is a testament to the app's commitment to providing hyperlocal community and utility updates, local news, educational micro courses, microdramas, mythological stories, and updates on government schemes in over 10 Indian languages. With over 275 million app downloads, Public App has become a go-to platform for users seeking relevant and engaging content in their native language. But here's where it gets controversial: while the app's success is undeniable, some argue that its focus on hyperlocal content may limit its reach and appeal to a wider audience. And this is the part most people miss: despite the potential limitations, Public App's innovative approach to delivering community-centric content has set a new standard for multilingual apps in India. So, what do you think? Is Public App's success a result of its hyperlocal focus, or is there more to it? Share your thoughts in the comments below!
